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PROJECTS

In CACTO we have a 360· team that includes architects, interior designers,
visual communicators, educators, illustrators, storytellers and a wide variety of
partners to work hand in hand for your ideas to become a reality. We can
develop a concept from zero or help you renovate any project.
Here are some of our latest works.

  • ACUARIO MICHIN CDMX

    An interactive marine life center for education, awareness and entertainment. This project immerses the audience through the observation of live species, interactive exhibits and a close up to prehispanic cultures for the biggest aquarium in latin america. CACTO developed the conceptual master planning and zonification to distribute all exhibits and activities through a 40,000 m2 venue, including all the museographic and theme design.

    • :: Zonification and master planning
    • :: Architectural schematic drawings
    • :: Theming design
    • :: Integral museography design
    • :: Flow and accessibility consultancy
    • :: Guideline documentation development

  • AZTLÁN - PARQUE URBANO

    A 60,000 m2 amusement park on the grounds of Chapultepec, right in the heart of Mexico City. This park includes rides, interactive experiences, forums, theatres, museums, F&B, and retail experiences. All inside a green, sustainable environment, to showcase Mexico City’s history, traditions, and culture. This project included designing the first concept and master plan co-design. In a second development stage, CACTO was in charge of theme design and storytelling for the all the rides and venues, character design, package and souvenirs, sponsorship sales material, playability, and operation support consultancy.

    • :: Conceptualization
    • :: Storytelling
    • :: Master Plan consultancy
    • :: General Theming for mechanical and tech rides
    • :: Skill games theming
    • :: Theming for common areas, F&B and POS
    • :: Character design
    • :: Branding upgrade
    • :: Flow and line planning
    • :: General signaling
    • :: Playability
    • :: Strategic activity planning
    • :: Photo Op design
    • :: Branding integration proyects
    • :: Design of educational program

  • KidZania

    An edutainment center where kids can represent adult professions through role play educational activities. KidZania has now presence in over 27 countries around the world. CACTO was involved in developing all key elements of the brand from its birth. With more than 130 role play activities designed, applied and documented, Including educational content, skill development and value promotion for kids from 3 to 12 years. Each facility included a detailed activity SOP, theme and architectural space design, multimedia and tech requirements, and branding incorporation of more than 800 brands over 20 different countries.

    • :: Brand design
    • :: Character design
    • :: Content Design
    • :: Activity design
    • :: Architecture & Theming design
    • :: Construction and fit out supervision
    • :: Multimedia production
    • :: Quality assurance programs

  • Gybo

    Gybo is a 1000 m2 tech family FEC with technological activities in a futuristic environment. Anchored in promoting intellectual and motor development for children through activities that require physical movement. CACTO redesigned and upgraded this concept that started in Puebla for a new facility in Cuernavaca, with a strong growth strategy.

    • :: Concept and brand redesign
    • :: Character design
    • :: Architecture & Theming design
    • :: Construction and fit out supervision
    • :: Multimedia production
    • :: Activity design

  • ACUARIO MICHIN PUEBLA

    An interactive marine life center for education, awareness and entertainment. This project immerses the audience through the observation of live species, interactive exhibits and a close up to prehispanic cultures. CACTO redesigned the conceptual master planning and zonification of this concept first born in Guadalajara to re-distribute all the exhibits and activities through a 10,000 m2 venue. The project also included all the museographic design, theme design and redefining educational axes to develop new content.

    • :: Facility re-design
    • :: Graphic design
    • :: Character design
    • :: Architectural schematic drawings
    • :: Theming design
    • :: Integral museography design
    • :: Multimedia production
    • :: Interactive Activity design

  • HASBRO CITY

    Interactive indoor FEC that combines rides, extreme attractions, skill games, and physical activities using Hasbro´s characters and brands in a 10,000 m2 facility in Mexico City. CACTO was in charge of the consultancy for activity conceptual design, playability, sponsorship sales material and operational support.

      Playability, theming and technical consultancy.
      Sponsorship sales material
      Activity redesign
      Experience guidelines
      Uniform design
      Monterrey park Concept Design

    • :: Zoning and conceptual design
    • :: Conceptual Activity defining
    • :: Capacity estimates
    • :: Age and capacity program definition

  • FUTURELAB

    Conceptual project for a 3000 m2 Tech and motion activity park located in Jeddah, Saudi Arabia. This project included Conceptual zonification, Activity location, perspectives, and sales presentation development.

    • :: Activity redesign
    • :: Conceptual zonification
    • :: Conceptual perspectives
    • :: Sales presentation